Subscriber HG writes:<\/p>\n
“As a big fan of your work, I must confess your web pages are
\nboring, and I guess they are not converting to sales as they did
\nbefore, isn’t it?<\/p>\n
“Please allow me to restore a few of your web pages from the
\narchaeological ruins to the modern slick, easy to read, search
\nengine friendly, better converting pages, OK?<\/p>\n
“If you do not want to make more money, then just neglect this
\nemail.” (A very snarky comment.)<\/p>\n
This approach to establishing a relationship with me is really
\nstupid, for 3 reasons….<\/p>\n
First, HG does not know my landing page conversion rates. He
\nassumes they are poor.<\/p>\n
But as Felix Unger pointed out in an old episode of The Odd
\nCouple, “When you ASSUME you make an ASS of U and ME.”<\/p>\n
In fact, the pages he cited as failures pull like gangbusters;
\none ebook sales page has a 32% conversion rate.<\/p>\n
My pages make me so much passive income that, if I so desired, I
\ncould quit my freelance copywriting job tomorrow, and never work
\nanother day in my life. (But of course that idea is anathema to
\nme.)<\/p>\n
Second, even if I was jonesing to improve some of my pages, why
\nwould I hire HG? He gives not one shred of evidence that he has
\nany skills or success in this area.<\/p>\n
Third, the part of his message I left out … and that you do not see
\nhere … was even more off-putting and insulting to me — and
\ninsulting strangers rarely wins them over.<\/p>\n
When I posted HG’s comments on Facebook, one of my FB friends,
\nJS, wrote:<\/p>\n
“All he is trying to do is use the same tactics as email spammers
\nthat supposedly work on the weak-minded masses.<\/p>\n
“He has no persuasive tactics. The entire thing is a pitch. It
\ncomes from someone who thinks he is good at manipulation, though
\nin actuality, he sticks out like a sore thumb.”<\/p>\n
Also on this FB thread, BM was even harsher: “Arrogant,
\ninsulting, and a blast sent to hundreds of people whose websites
\nhe has never seen. I see these every day.<\/p>\n
“A good example of what NEVER to do. He needs your e-mail
\nmarketing course, but a frontal lobotomy first.”<\/p>\n
Another FB friend, MS, said:<\/p>\n
There are a few turn-offs for me with this sort of
\nthing–implying expertise without having researched his
\nassertions, the sense of a little dishonesty through flattery,
\nand a scare tactic infused with some arrogance.<\/p>\n
“My reaction, from an open minded perspective and willingness to
\naccept help, is to tell him to take a hike!”<\/p>\n
And that’s just what I did.<\/p>\n","protected":false},"excerpt":{"rendered":"
Subscriber HG writes: “As a big fan of your work, I must confess your web pages are boring, and I guess they are not converting to sales as they did before, isn’t it? “Please allow me to restore a few of your web pages from the archaeological ruins to the modern slick, easy to read, […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1252","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1252"}],"version-history":[{"count":3,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1252\/revisions"}],"predecessor-version":[{"id":1258,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1252\/revisions\/1258"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}