Lots of people pontificate about marketing. Always have.<\/p>\n
Especially among young marketers, there is a propensity to latch
\nonto the latest bright shiny objects (BSOs).<\/p>\n
The only problem: many of these marketers and BSO fans don’t know
\nwhat the heck they are talking about.<\/p>\n
My first case in point: a young millennial marketer chastised me
\nfor my old-fashioned website.<\/p>\n
Even though it has in fact been optimized for mobile, it was
\noriginally designed for desktop.<\/p>\n
And my young friend told me, as so many have: “Every consumer uses
\ntheir mobile to shop online today … no one uses a desktop.”<\/p>\n
Makes sense. The only problem: the facts say otherwise.<\/p>\n
According to a recently released report from Akamai, less than
\nhalf of consumers browse the web with their phone.<\/p>\n
But only 1 in 5 — a mere 20% — completes purchase transactions
\non a mobile!<\/p>\n
For me in particular, 80% of the subscribers to this online
\nnewsletter read it on a desktop, and only 20% on a mobile.<\/p>\n
So I said to my young friend who told me desktop is dead:
\n“Wrongo, Mobile Breath!”<\/p>\n
(Being so young, I am sure he didn’t get the Johnny Carson
\nconnection.)<\/p>\n
Second case in point: the much ado about social media nothing.<\/p>\n
A study by Riple found that 55% of small business owners listed
\nFacebook posts as their most important marketing tool.<\/p>\n
They are apparently unaware of the MediaPost research showing
\nthat email is ***6 times more likely*** to generate a direct
\nresponse than a social post.<\/p>\n
Third case in point: The other day, a friend asked me if I had a
\ncertain app.<\/p>\n
I told him that I have NO apps.<\/p>\n
“How can someone in today’s mobile age, especially a marketing
\nguy, not use apps?” he asked.<\/p>\n
My question: If apps are so useful, important, and vital — why
\ndoes Localytics report 1 in 4 mobile apps is abandoned after
\nbeing used just one time?<\/p>\n
The lesson for marketers: don’t listen to all the hooey and BS
\nout there.<\/p>\n
Use what works. Test it for yourself.<\/p>\n
Then do more of what works — and less of what doesn’t.<\/p>\n
Not exactly rocket science, is it?<\/p>\n","protected":false},"excerpt":{"rendered":"
Lots of people pontificate about marketing. Always have. Especially among young marketers, there is a propensity to latch onto the latest bright shiny objects (BSOs). The only problem: many of these marketers and BSO fans don’t know what the heck they are talking about. My first case in point: a young millennial marketer chastised me […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1289","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1289"}],"version-history":[{"count":2,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1289\/revisions"}],"predecessor-version":[{"id":1294,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1289\/revisions\/1294"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}