{"id":131,"date":"2005-08-17T17:04:24","date_gmt":"2005-08-17T22:04:24","guid":{"rendered":"http:\/\/www.bly.com\/blog\/?p=131"},"modified":"2005-08-17T17:04:24","modified_gmt":"2005-08-17T22:04:24","slug":"test-your-direct-response-iq","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/direct-marketing\/test-your-direct-response-iq\/","title":{"rendered":"Test Your Direct Response I.Q."},"content":{"rendered":"<p>Here are three different offers:<\/p>\n<p>(A) Half price.<br \/>\n(B) Buy one, get one free.<br \/>\n(C) 50% off.<\/p>\n<p>One of these pulled 40% more replies than the other two.<\/p>\n<p>Which do you think was the winner? And why?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are three different offers: (A) Half price. (B) Buy one, get one free. (C) 50% off. One of these pulled 40% more replies than the other two. Which do you think was the winner? And why?<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-direct-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}