Subscriber BM writes:<\/p>\n
“Bob, can I ask a dumb logistical question? How exactly do you
\nsubmit your copy? And in what form? In a word Doc? PDF?<\/p>\n
“Do you format the copy exactly as you envision it, down to the
\nheadline font and size? And what about images and charts and
\nthings like Johnson boxes?<\/p>\n
“Do you dictate how things look graphically or just submit the
\nraw text for everything? Just curious about that.”<\/p>\n
So let me briefly provide the straightforward answers to these
\nquestions, which are anything BUT dumb:<\/p>\n
1–I submit copy to clients as a word file, single-spaced, sent
\nvia an email attachment.<\/p>\n
2–The body copy is in 12-point Times Roman. Headlines are
\n14-point Arial bold. Subheads are 12-point Arial.<\/p>\n
3–If there are graphics, I cut and paste the image into my Word
\ndocument directly from the source material (e.g., Powerpoints,
\nwhite paper PDF documents, websites) whenever possible, with the
\nsource referenced in a footnote.<\/p>\n
4–If the source material is copyrighted content owned by my
\nclient, I assume they can use the visuals as is.<\/p>\n
5–If the source is copyrighted material belonging to someone
\nelse, I still cut and paste it with a footnote into my document,
\nbut alert the client that they must either obtain written
\npermission to use it or redraw it so as not to violate copyright.
\nOr, I paraphrase to avoid copyright violation.<\/p>\n
6–I often include in the Word document for my copy some
\n“copywriter’s roughs” — crude layouts, drawn in Microsoft Word.
\nNote: I have collected my layout templates in a kit you can buy;
\nsee my PS below for details.<\/p>\n
7–I clearly indicate what is a headline, subhead, or body copy;
\nprovide images for guidance; and either give layout instructions
\nin text [in square brackets] — or using my copywriter’s roughs
\n(see #6 above).<\/p>\n
But, I do NOT “dictate how things look graphically,” format the
\ncopy in final form, or do a finished graphic design or layout of
\nany kind.<\/p>\n
Instead, I provide sufficient “art direction” (layout
\nsuggestions) so that the graphic designer can produce a finished
\nlayout that will work in print or online.<\/p>\n
I will also, at no charge, review the layout, often several
\ntimes, as it is being developed by the graphic designer and made
\nfinal by them and the client.<\/p>\n
But I do not try to tell the graphic designers how to do a job
\nfor which they are better skilled and suited than I am.<\/p>\n","protected":false},"excerpt":{"rendered":"
Subscriber BM writes: “Bob, can I ask a dumb logistical question? How exactly do you submit your copy? And in what form? In a word Doc? PDF? “Do you format the copy exactly as you envision it, down to the headline font and size? And what about images and charts and things like Johnson boxes? […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1483","post","type-post","status-publish","format-standard","hentry","category-writing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1483"}],"version-history":[{"count":5,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1483\/revisions"}],"predecessor-version":[{"id":1492,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1483\/revisions\/1492"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}