PL writes:<\/p>\n
“Bob, I am an internet marketing newbie.<\/p>\n
“I am not on your list. But a friend forwarded me one of your
\nemails and suggested I might want to follow you.<\/p>\n
“But there are already so many people out there teaching ‘how to
\nmake money on the internet’ today — and some of them seem to be
\nmaking piles more money than you are.<\/p>\n
“So why on Earth would I want to add your name to the list of
\nmarketing teachers I follow, Bob?”<\/p>\n
To begin with, PL — perhaps you should not.<\/p>\n
No skin off my nose whether you do or you don’t. Either way works
\nfor me.<\/p>\n
But your question is not the first time I’ve been asked, “What
\nmakes you better than other marketing teachers offering products
\nand courses?”<\/p>\n
Well, truth be told, I don’t ever say I’m better.<\/p>\n
But I can tell you the 6 things that I do feel may make me a bit
\ndifferent than the others:<\/p>\n
>> First, while I’m by far not the highest paid information
\nmarketer online today — I do believe I am one of the highest paid
\nwhen calculated on a per hour basis.<\/p>\n
That’s because my little info marketing empire makes me a mostly
\npassive six-figure annual income.<\/p>\n
And I “work” in my internet marketing business just a few hours a
\nweek to achieve it.<\/p>\n
So who makes more money an hour?<\/p>\n
Mr. X, pulling down a million dollars gross online a year, but
\nputting in grueling 60-hour weeks with his team every week of the
\nyear to orchestrate his major product launches?<\/p>\n
Or me, who produces low to mid-six-figures working literally less
\nthan 2 hours a week selling digital info products delivered
\nautomatically to customers by auto-responder?<\/p>\n
>> Second, others teach a time-intensive approach to online
\nmarketing that is pretty difficult to pull off if you are holding
\na 9 to 5 job or have another career.<\/p>\n
By comparison, I teach info marketing as a spare-time home
\nbusiness — a second source of income to supplement your salary
\nwhile you keep your day job, if you so desire, as I do.<\/p>\n
In my case, that “day job” is being a full-time freelance
\ncopywriter, writing copy for clients.<\/p>\n
>> Third, let’s say you want to quit working.<\/p>\n
With my method, which I have nicknamed “The Internet Marketing
\nRetirement Plan,” you earn a “full-time” income with extremely
\nminimal part-time effort.<\/p>\n
So in effect, you live as if you are retired, only with an online
\npassive income equal to a huge annuity or generous corporate
\npension.<\/p>\n
>> Fourth, a lot of people selling “how to make money on the
\ninternet” have in reality only sold one thing in their life —
\ntheir course on “how to make money on the internet.”<\/p>\n
Just as back in the day, there were some guys running mail order
\nads selling books on how to get rich.<\/p>\n
And when you got the book, it told you the way to get rich was
\nrunning ads selling mail order books.<\/p>\n
In sharp contrast, I have had success selling the widest range of
\nproducts and services imaginable — everything from a $1 pocket
\nfootball season schedule to a $32 million corporate jet.<\/p>\n
>> Fifth, all info marketers are teachers of a sort, yet most I
\nknow have never actually worked as a teacher.<\/p>\n
As for me, I have been doing corporate training classes for
\ndecades … and I was an adjunct professor years ago at New York
\nUniversity.<\/p>\n
So I know my way around a classroom better than some.<\/p>\n
>> Sixth, every teacher of info marketing has their strengths and
\nweaknesses.<\/p>\n
Others are much more savvy in many areas than I am — most notably
\nin technical aspects of internet marketing, social media, and
\nonline media buying … though I have experts at my beck and call
\nin these and any other areas where I am not stellar.<\/p>\n
But, because of my nearly 4 decades as a freelance copywriter, I
\nam, among the sell “information” online crowd, on the strong end of
\nthe spectrum as far as copywriting goes.<\/p>\n
Also, because I have written more than 95 paperbound books for
\nmainstream publishing houses, my content writing skills are also
\nquite respectable.<\/p>\n
So if you are particularly keen on improving your info marketing
\nsales with killer copy …<\/p>\n
… and boosting repeat orders by offering A-level content …
\nperhaps I’m your guy.<\/p>\n
On the other hand, if you want to get rich with a Facebook group
\nor a zillion Twitter followers, I may not be.<\/p>\n","protected":false},"excerpt":{"rendered":"
PL writes: “Bob, I am an internet marketing newbie. “I am not on your list. But a friend forwarded me one of your emails and suggested I might want to follow you. “But there are already so many people out there teaching ‘how to make money on the internet’ today — and some of them […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1494","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1494"}],"version-history":[{"count":2,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1494\/revisions"}],"predecessor-version":[{"id":1497,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1494\/revisions\/1497"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}