The “99\/1 rule” of affiliate marketing says that 99% of your
\naffiliates aren’t going to sell any product for you.<\/p>\n
And conversely, the top 1% of your affiliates — the “super
\naffiliates” — will account for 99% of all your affiliate sales
\nrevenues.<\/p>\n
But the super affiliates are rather picky about whom they do
\ndeals with … and they are incredibly difficult just to reach.<\/p>\n
So, how do you stand out from the crowd of other newbies asking
\nsuper-affiliates to consider them for a JV deal?<\/p>\n
Here are 3 proven methods:<\/p>\n
1–The “commission bribe.”<\/p>\n
On information products in the low to medium-price range, a
\ncommon affiliate commission is 50% of gross.<\/p>\n
I wanted a marketer with a huge list of 450,000 subscribers to
\npromote one of my lower priced ebooks to his list.<\/p>\n
To get him interested, I raised his affiliate commission to 100%.
\nAnd he bit!<\/p>\n
Why would I do this and give up all my revenues to him?<\/p>\n
Simple. To get new subscribers: everyone who buys becomes a
\ncustomer of mine, and therefore is on my e-list — meaning I can
\ne-mail them any time.<\/p>\n
The affiliate promotion generated 989 orders from a single
\ne-mail, adding nearly a thousand new subscribers to my list
\nwithin 24 hours.<\/p>\n
For me, that’s a list-building home run.<\/p>\n
2–Event marketing.<\/p>\n
I am not a fan of internet marketing conferences for several
\nreasons.<\/p>\n
First, I hate to travel.<\/p>\n
Second, I don’t have the time, as my copywriting clients and
\npublishers keep me plenty busy, and I have deadlines.<\/p>\n
Third, a lot of the entrepreneurial internet marketing
\nconferences are a bit too high-testosterone for my taste.<\/p>\n
But there is one reason you should go to internet marketing
\nconferences aside from the obvious one of learning:<\/p>\n
To meet in person bigger players than you who can become your
\nsuper affiliates.<\/p>\n
These are mega-successful marketers who normally don’t give small
\nfry like you and me the time of day.<\/p>\n
But when you make their acquaintance face-to-face at a live
\nevent, you have a much better chance of forging a relationship
\nthat leads to affiliate and joint venture opportunities for a
\nwin-win scenario.<\/p>\n
3–A personal note.<\/p>\n
There is a major player who is so far ahead of me in level of
\nonline revenues it isn’t funny.<\/p>\n
I read his book and liked it so much, I sent him a fan letter.<\/p>\n
He responded with thanks and an open invitation to become an
\naffiliate of his!<\/p>\n
By the way, I sent a postal letter, not an e-mail.<\/p>\n
Reason: People perceive it as a more personal touch.<\/p>\n
And, in a sea of e-mails, it stands out.<\/p>\n
Try paper letters. You’ll like it!<\/p>\n","protected":false},"excerpt":{"rendered":"
The “99\/1 rule” of affiliate marketing says that 99% of your affiliates aren’t going to sell any product for you. And conversely, the top 1% of your affiliates — the “super affiliates” — will account for 99% of all your affiliate sales revenues. But the super affiliates are rather picky about whom they do deals […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[],"class_list":["post-1499","post","type-post","status-publish","format-standard","hentry","category-general","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1499"}],"version-history":[{"count":3,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1499\/revisions"}],"predecessor-version":[{"id":1505,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1499\/revisions\/1505"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}