Subscriber AW writes:<\/p>\n
“I read your recommendation on the sales book by author X. It
\nsounds interesting, but I am not sold on spending $40 on an ebook
\n— though I would for a hardcover copy of the book. Thanks for
\nsharing the recommendation, though.”<\/p>\n
While I have great respect for AW and like her a lot, I believe
\nher thinking on this topic is wrong-headed.<\/p>\n
The reason is simple: the value of specialized information
\ntargeted at a narrow niche audience is enormous. And the value
\nis in the content, not the format of the book.<\/p>\n
Louis L’Armour wrote, “Books are the building blocks of
\ncivilization, for without the written word, a man knows nothing
\nbeyond what occurs during his own brief years, and, perhaps, in a
\nfew tales his parents tell him.”<\/p>\n
My late friend, the great info marketer Jerry Buchanan, said, “A
\nbook that instructs in some profitable field is a priceless
\ntreasure. And if the bookseller offers it and you fail to assume
\nownership, who will be the poorer, you or he?”<\/p>\n
He also said that people who wanted to make money or start a
\nbusiness and did not avail themselves of good books on the
\nsubject were “starving to death with a loaf of bread under each
\narm.”<\/p>\n
The value of a how-to book is in the information between the
\ncovers, not the covers themselves.<\/p>\n
I am confident that the knowledge in the book I recommended to AW
\ncould have increased her annual income by $10,000, which is a
\n250:1 return on investment — regardless of whether the book is a
\nPDF or paperbound book. Why would you pass up on an ROI like
\nthat?<\/p>\n","protected":false},"excerpt":{"rendered":"
Subscriber AW writes: “I read your recommendation on the sales book by author X. It sounds interesting, but I am not sold on spending $40 on an ebook — though I would for a hardcover copy of the book. Thanks for sharing the recommendation, though.” While I have great respect for AW and like her […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1623","post","type-post","status-publish","format-standard","hentry","category-writing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1623"}],"version-history":[{"count":2,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1623\/revisions"}],"predecessor-version":[{"id":1627,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1623\/revisions\/1627"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}