CMO Andy Crestodina of Orbit Media produced an excellent article
\nrecently on how to boost your email open rates.<\/p>\n
Most people on your list getting your emails just click away
\nwithout opening them. “Open rate” is the percentage of
\nsubscribers who do open them, ostensibly to read even the lead if
\nnothing else.<\/p>\n
To boost your open rates:<\/p>\n
1–In the from line, have the email come from both a person as
\nwell as their company. Spell them out; do not use an email
\naddress.<\/p>\n
2–Use a short and punchy subject line; ideally 4 to 7 words.<\/p>\n
3–Make sure the most important five words and phrases are in the
\nfirst sentence of the copy, as this may be all a mobile user
\nmight see.<\/p>\n
4–Use numbers and make them odd numbers; e.g. “7 steps” is better
\nthan “6 words.”<\/p>\n
5–Use words and phrases proven to increase open rates; some of
\nthese include: special, now, get this now, get your, what,
\nlatest, can, new, just, introduction, latest, available,
\nupgrade, go, offer expires Friday; and alert.<\/p>\n
6–Use questions you are frequently asked as subject lines.<\/p>\n
7–Use opt-in e-lists including your own. If recipients aren’t
\nexpecting your email or did not ask for it, they are unlikely to open
\nand more likely to unsubscribe.<\/p>\n
8–Make sure your email reaches the recipient; use an email
\nservice provide that averages 99% deliverability.<\/p>\n","protected":false},"excerpt":{"rendered":"
CMO Andy Crestodina of Orbit Media produced an excellent article recently on how to boost your email open rates. Most people on your list getting your emails just click away without opening them. “Open rate” is the percentage of subscribers who do open them, ostensibly to read even the lead if nothing else. To boost […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1642","post","type-post","status-publish","format-standard","hentry","category-writing-and-the-internet"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1642"}],"version-history":[{"count":2,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1642\/revisions"}],"predecessor-version":[{"id":1647,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1642\/revisions\/1647"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}