Many SEO experts advising you on optimizing your website for
\nGoogle focus on just a few things, mainly use of keywords in web
\npages.<\/p>\n
But here are some website problems and errors that cause search
\nengines to have a poor opinion of your site — and by fixing these
\nharmful errors, you can boost your SEO significantly higher:<\/p>\n
1–Broken internal links.<\/p>\n
An internal link is a hyperlink on one of your site pages that
\nclicks to another page on the site.<\/p>\n
Not only do broken internal links frustrate visitors, but they cause
\nsearch engines to rank your site lower.<\/p>\n
2–Broken external links.<\/p>\n
Links from your site that do not work to other sites or pages can
\nlower your search engine ranking.<\/p>\n
3–Duplicate content.<\/p>\n
Duplication of page titles or copy may ultimately cause the
\nsearch engine to ban both pages from search results. In
\nparticular, duplicate title tags can also confuse the search
\nengines. H1 tags and the HTML title on pages should not be
\nredundant but should use different wording.<\/p>\n
4–Site map errors.<\/p>\n
An error in site map code may make it impossible for search
\nengine crawlers to find certain pages.<\/p>\n
5–Missing alt tags.<\/p>\n
Without an alt tag to define the purpose of an image, the search
\nalgorithms may find the whole page less relevant.<\/p>\n
6–Pages that take more than 7 seconds to load can hurt your
\nsearch engine ranking.<\/p>\n
7–Missing meta description tags.<\/p>\n
Both users and search engines use description tags to understand
\nthe content and value of pages.<\/p>\n
8–Low word count.<\/p>\n
Text length on web pages should be 200 words or more. Fewer make
\nit difficult for search engines to assign the page a topic and
\nindex it.<\/p>\n
9–Keywords.<\/p>\n
Judiciously use keywords on pages while maintaining a natural
\nconversational tone. Overuse of keywords that render the page
\nawkward to read can depress the page ranking.<\/p>\n
10–Title too short.<\/p>\n
Pages with titles of less than 10 characters may not show up in
\nsearch results for different keywords.<\/p>\n","protected":false},"excerpt":{"rendered":"
Many SEO experts advising you on optimizing your website for Google focus on just a few things, mainly use of keywords in web pages. But here are some website problems and errors that cause search engines to have a poor opinion of your site — and by fixing these harmful errors, you can boost your […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1646","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1646"}],"version-history":[{"count":3,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1646\/revisions"}],"predecessor-version":[{"id":1652,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1646\/revisions\/1652"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}