A big fad in website design today is “single-page” sites.<\/p>\n
This is where, rather than create separate web pages for each
\nmajor topic (e.g., testimonials, client list, about the company,
\nproducts), where you reach each page by selecting the topic from
\na menu …<\/p>\n
…all the topics are on one long home page, and you reach them by
\nscrolling down that home page.<\/p>\n
Usually there is also a menu.<\/p>\n
But when you click the topic button on a one-page website menu,
\ninstead of taking you to a separate page, it just takes you
\nimmediately to where that information appears on the home page —
\neliminating the need to scroll.<\/p>\n
Single-page sites are popular today, even “all the rage.” But I
\ndon’t like them, and I recommend most businesses do not use them,
\nfor three reasons:<\/p>\n
>> First, Link-Assistant.com and others note that one-page
\nwebsites are not good for search engine optimization.<\/p>\n
With a one-pager, you usually can’t drive a lot of organic search
\ntraffic via SEO.<\/p>\n
The reason is because you won’t have enough content to target a
\nwide range of keywords and topics.<\/p>\n
So if you hope Google organic search to be the key source of new
\ncustomers for your business, a one-page website could be your
\nbiggest mistake.<\/p>\n
And if you already have a one-pager, and you seek Google traffic,
\nconsider changing your site from single to multi-page.<\/p>\n
>> Second, a lot of people like single-page websites because they
\nfind them to be aesthetically pleasing.<\/p>\n
Turns out, that’s not a good reason to have one.<\/p>\n
According to a study by NN Group, 76% of users surveyed said the
\nmost important factor to them when on a website is that it’s easy to
\nfind what they want.<\/p>\n
Traditional multi-page sites make it easy for visitors to quickly
\ngo to the content they seek.<\/p>\n
A beautiful design came in a distant second, with only 10% of
\nusers saying the design is first in importance to them when
\nvisiting websites.<\/p>\n
Single-page websites were innovated for their cool look, not
\ntheir SEO or usability.<\/p>\n
>> Third, your prospects prefer to consume content in small
\nchunks rather than big, huge gulps.<\/p>\n
That’s why books are divided into chapter …<\/p>\n
Why white papers have multiple sections …<\/p>\n
Why CDs have tracks …<\/p>\n
Why the high-school day is divided into one-hour periods …<\/p>\n
And why symphonies are broken into movements.<\/p>\n
Traditional multi-page sites accommodate the visitor’s natural
\npreference for modular content.<\/p>\n
Single-page sites violate it, presenting all the content in one
\nenormous page that is intimidating to search and to read.<\/p>\n
The “4 S” formula says that to make writing easy to read, you
\nshould use small words … short sentences … short paragraphs … and
\nshort sections.<\/p>\n
Single-page websites violate the “short sections” part of the 4 S
\nformula for clear, comprehensible writing.<\/p>\n","protected":false},"excerpt":{"rendered":"
A big fad in website design today is “single-page” sites. This is where, rather than create separate web pages for each major topic (e.g., testimonials, client list, about the company, products), where you reach each page by selecting the topic from a menu … …all the topics are on one long home page, and you […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1689","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1689"}],"version-history":[{"count":3,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1689\/revisions"}],"predecessor-version":[{"id":1693,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1689\/revisions\/1693"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}