{"id":169,"date":"2006-05-12T06:55:29","date_gmt":"2006-05-12T11:55:29","guid":{"rendered":"http:\/\/www.bly.com\/blog\/?p=169"},"modified":"2006-05-12T06:55:29","modified_gmt":"2006-05-12T11:55:29","slug":"a-marketing-lesson-from-dilbert","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/a-marketing-lesson-from-dilbert\/","title":{"rendered":"A Marketing Lesson from Dilbert?"},"content":{"rendered":"<p>Scott Adams, creator of Dilbert, says: &#8220;For companies to survive, they will have to become experts at confusing the public into thinking their generic products are better than their competitors&#8217; generic products.&#8221;<\/p>\n<p>In this statement, Adams implies that (1) the goal of advertising is obfuscation rather than education and (2) your product is really no better than your competitors&#8217; products.<\/p>\n<p>Do you think he&#8217;s right? Or does your marketing operate on a higher level?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scott Adams, creator of Dilbert, says: &#8220;For companies to survive, they will have to become experts at confusing the public into thinking their generic products are better than their competitors&#8217; generic products.&#8221; In this statement, Adams implies that (1) the goal of advertising is obfuscation rather than education and (2) your product is really no [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}