Years ago, a freelance copywriter complained to me about the
\ncrisis-lull-crisis nature of freelance as well as ad agency work.<\/p>\n
Many other freelancer tell me the same thing.<\/p>\n
When they have little or no work, almost no leads come their way,
\nand most those that do are of poor quality, and the good ones
\nnever close.<\/p>\n
On the flip side, when you get busy, the work keeps on coming,
\nand your schedule fills to nearly overflowing with great clients
\nand assignments paying top dollar.<\/p>\n
Self-employed professionals in many fields also encounter the
\ncrisis-lull-crisis cycle.<\/p>\n
I have found 2 very effective ways to fight it.<\/p>\n
The first is continual marketing, which means marketing your
\nservices even when you’re busy — in fact especially when you are
\nbusy.<\/p>\n
That way you fill up your lead pipeline, so that if a bunch of
\nclients go silent or the leads don’t close, you have plenty of
\nother prospects in line eager to take their place.<\/p>\n
The second strategy for keeping busy and profitable is to have a
\nsecond stream of income (or several), so when your main business
\nhits a temporarily slump, you have other revenue-generating work
\nto turn to.<\/p>\n
For freelance copywriters, these second income streams can
\ninclude: writing magazine articles … writing books … consulting …
\nspeaking and training … teaching … internet marketing … even
\nowning an unrelated business, like a restaurant or store.<\/p>\n
That way, you remain busy and productive with no interruption in
\nincome.<\/p>\n
And just when you think your copywriting business is doomed, the
\nphone will start ringing off the hook with more clients wanting
\nto hire you than you can handle.<\/p>\n
It’s true what they say: when it rains, it pours.<\/p>\n
And despite your temporary drought, rest assured it will rain
\nagain, and sooner rather than later.<\/p>\n
It always does.<\/p>\n
Why this is true, I have no idea.<\/p>\n
But between multiple streams of income and having the cycle of
\nbusy\/slow\/busy shift once again in your favor, you’ll be A-Okay.<\/p>\n","protected":false},"excerpt":{"rendered":"
Years ago, a freelance copywriter complained to me about the crisis-lull-crisis nature of freelance as well as ad agency work. Many other freelancer tell me the same thing. When they have little or no work, almost no leads come their way, and most those that do are of poor quality, and the good ones never […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,9],"tags":[],"class_list":["post-1713","post","type-post","status-publish","format-standard","hentry","category-general","category-success"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1713"}],"version-history":[{"count":1,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1713\/revisions"}],"predecessor-version":[{"id":1714,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1713\/revisions\/1714"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}