{"id":1722,"date":"2018-10-23T12:40:50","date_gmt":"2018-10-23T17:40:50","guid":{"rendered":"https:\/\/www.bly.com\/blog\/?p=1722"},"modified":"2018-10-22T12:41:14","modified_gmt":"2018-10-22T17:41:14","slug":"the-book-publishing-paradox","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/writing\/the-book-publishing-paradox\/","title":{"rendered":"The book publishing paradox"},"content":{"rendered":"<p>There is an amazing paradox taking place in book publishing<br \/>\ntoday, and it&#8217;s this:<\/p>\n<p>There are more books being published now than at any other time<br \/>\nin human history.<\/p>\n<p>Walk in your local Barnes &amp; Noble; you could spend the rest of<br \/>\nyour life reading the books just in that store.<\/p>\n<p>At the same time, it has become much more difficult for an author<br \/>\nto find a mainstream publisher for his book.<\/p>\n<p>Now, how is it possible that we are drowning in books, yet<br \/>\npublishers are making it tougher than ever for authors to get<br \/>\ntheir books published?<\/p>\n<p>Here&#8217;s the answer&#8230;.<\/p>\n<p>Self-publishing has taken off like a rocket &#8212; with self-published<br \/>\npaperbound books as well as ebooks &#8212; largely because of Kindle and<br \/>\nCreateSpace.<\/p>\n<p>Plus, thanks mainly to Amazon, the supply of used books available<br \/>\nfor purchase has increased almost exponentially &#8212; and it&#8217;s<br \/>\neasier than ever to find and buy the titles you want online.<\/p>\n<p>Because bookselling is so competitive, traditional publishers now<br \/>\nfocus on publishing new books by authors whom they believe can<br \/>\nsell a lot of copies on their own or working with the publisher.<\/p>\n<p>For instance, Rachel Ray is not the best cook or the best writer<br \/>\nin the world, but she has written 20 best-selling cookbooks. Why?<br \/>\nBecause her TV show is a platform from which she can sell her<br \/>\nbooks to a huge audience.<\/p>\n<p>Therefore if she writes a new book on baking pies, she will<br \/>\ncertainly get a contract from a major publisher, a big advance,<br \/>\nand sell a ton of books.<\/p>\n<p>You may be a much better baker than Rachel Ray, but if you are<br \/>\nnot a celebrity, a TV host, a radio personality, or do not have<br \/>\nanother platform for reaching a large audience, your chances of<br \/>\ngetting your pie book published by a real publishing house are<br \/>\nslim to none, as are the odds that it will sell many copies.<\/p>\n<p>By comparison, it&#8217;s easy to publish a Kindle ebook and sell it on<br \/>\nAmazon. But the vast majority of self-published Kindle ebooks<br \/>\nsell only a few hundred copies or fewer.<\/p>\n<p>That&#8217;s why book publishing is a somewhat tough nut to crack<br \/>\ntoday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is an amazing paradox taking place in book publishing today, and it&#8217;s this: There are more books being published now than at any other time in human history. Walk in your local Barnes &amp; Noble; you could spend the rest of your life reading the books just in that store. At the same time, [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1722","post","type-post","status-publish","format-standard","hentry","category-writing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=1722"}],"version-history":[{"count":3,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1722\/revisions"}],"predecessor-version":[{"id":1726,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/1722\/revisions\/1726"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=1722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}