RS, one of my e-newsletter subscribers, recently sent me a note that said: “You don?t give people a way to unsubscribe from just promos, so it’s either get everything or nothing. ”<\/p>\n
RS would prefer that I give two options to my e-zine subscribers: (a) e-newsletter only or (b) e-newsletter plus promotional e-mails.<\/p>\n
Should I offer this choice? Do YOU do it for your e-list?<\/p>\n
If you answered “yes,” let me ask you: if someone wants my free e-newsletter but is not willing to receive my promotional e-mails, what is my incentive to give it to them?<\/p>\n
“Nobody but a blockhead ever wrote except for money,” said Samuel Johnson. <\/p>\n
I write for money — it’s how I support my family. <\/p>\n
So if someone doesn’t think my free e-newsletter is worth what I ask in return for giving it away — which is her willingness to receive a few e-mails from me each month, mainly letting her know about my books, tapes, and other information products — why should I want her to continue to subscribe?<\/p>\n
Or, as actors are fond of asking the director — “What’s my motivation?”<\/p>\n","protected":false},"excerpt":{"rendered":"
RS, one of my e-newsletter subscribers, recently sent me a note that said: “You don?t give people a way to unsubscribe from just promos, so it’s either get everything or nothing. ” RS would prefer that I give two options to my e-zine subscribers: (a) e-newsletter only or (b) e-newsletter plus promotional e-mails. Should I […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-178","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/178\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}