{"id":183,"date":"2006-06-28T10:05:47","date_gmt":"2006-06-28T15:05:47","guid":{"rendered":"http:\/\/www.bly.com\/blog\/?p=183"},"modified":"2006-06-28T10:05:47","modified_gmt":"2006-06-28T15:05:47","slug":"which-picture-pulled-best","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/which-picture-pulled-best\/","title":{"rendered":"Which Picture Pulled Best?"},"content":{"rendered":"<p>Imagine you are running an ad for a diet book written by an MD who is not a celebrity.<\/p>\n<p>You can only show one image.<\/p>\n<p>Your choices are a picture of:<\/p>\n<p>A.  The front cover of the book.<br \/>\nB. A head shot of the author.<br \/>\nC. A before and after shot of a middle-aged home-maker who went from obese to normal weight by following the diet.<br \/>\nD. A photo of a sexy, toned female model wearing a belly shirt showing off her rock-hard abs.<br \/>\nE. A photo fo a sexy, toned male  model showing his rock-hard abs.<\/p>\n<p>You cannot test. You can only pick one.<\/p>\n<p>Which would you pick? And why?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you are running an ad for a diet book written by an MD who is not a celebrity. You can only show one image. Your choices are a picture of: A. The front cover of the book. B. A head shot of the author. C. A before and after shot of a middle-aged home-maker [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-183","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}