Are magazines — and magazine advertising — dying a slow death?<\/p>\n
In the movie “In Good Company,” Dennis Quaid single-handedly saves his publishing company’s fading sports magazine by convincing the owner of an auto manufacturer to make a huge ad buy.<\/p>\n
When Topher Grace congratulates Quaid on saving the mag, Quaid tells him he also did it for the advertiser’s benefit, stating: “It will be good for his business!”<\/p>\n
Topher is stunned. “You mean you actually BELIEVE in this stuff?” he asks Quaid.<\/p>\n
Quaid replies: “Of course. Why else would I do it?”<\/p>\n
Quaid’s character believed in magazine advertising … but do you? <\/p>\n
Do you recommend full-page ad campaigns in business and consumer magazines to your boss or clients today?<\/p>\n
Or do you feel that magazines are yesterday’s news — and if so, where do you tell clients to spend marketing dollars instead?<\/p>\n
SEO? Google Adwords? Contextual advertising? Direct mail? Telemarketing?<\/p>\n
And why?<\/p>\n","protected":false},"excerpt":{"rendered":"
Are magazines — and magazine advertising — dying a slow death? In the movie “In Good Company,” Dennis Quaid single-handedly saves his publishing company’s fading sports magazine by convincing the owner of an auto manufacturer to make a huge ad buy. When Topher Grace congratulates Quaid on saving the mag, Quaid tells him he also […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-185","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=185"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/185\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}