{"id":190,"date":"2006-08-08T09:38:04","date_gmt":"2006-08-08T14:38:04","guid":{"rendered":"http:\/\/www.bly.com\/blog\/?p=190"},"modified":"2006-08-08T10:11:49","modified_gmt":"2006-08-08T15:11:49","slug":"is-b2b-different-than-b2c","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/is-b2b-different-than-b2c\/","title":{"rendered":"Is B2B Different Than B2C?"},"content":{"rendered":"<p>In a recent post on this blog, <a href=\"http:\/\/bly.com\/blog\/wp-trackback.php?p=188\">JS proclaimed <\/a>that there is &#8220;no difference&#8221; between business-to-business and business-to-consumer marketing &#8230; noting that both are just &#8220;business to people&#8221; marketing.<\/p>\n<p>But is that really true? Is selling a Happy Meal really the same as selling enterprise software to a Fortune 500 UNIX data center manager?<\/p>\n<p><a href=\"http:\/\/www.bly.com\/blog\/?p=188\">If JS is right<\/a>, then there is absolutely no need for the countless seminars, speeches, courses, books, articles, and publications devoted to B2B.<\/p>\n<p>I do NOT agree with JS. I can think of at least half a dozen significant differences between B2B and B2C.<\/p>\n<p>Here&#8217;s one: the business buyer is typically much more knowledgeable about the product than a consumer.<\/p>\n<p>For instance, the typical homeowner knows nothing about the roofing shingles you are trying to sell him.<\/p>\n<p>But a professional roofer knows a lot about shingles and their installation &#8212; a lot more than the copywriter writing the ad, most likely.<\/p>\n<p>What about you? Do you think B2B and B2C are basically the same &#8230; or fundamentally different?<\/p>\n<p>If so, what are the important differences &#8212; and how do they affect your marketing efforts?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent post on this blog, JS proclaimed that there is &#8220;no difference&#8221; between business-to-business and business-to-consumer marketing &#8230; noting that both are just &#8220;business to people&#8221; marketing. But is that really true? Is selling a Happy Meal really the same as selling enterprise software to a Fortune 500 UNIX data center manager? If [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}