{"id":191,"date":"2006-08-10T10:39:59","date_gmt":"2006-08-10T15:39:59","guid":{"rendered":"http:\/\/www.bly.com\/blog\/?p=191"},"modified":"2006-08-10T10:39:59","modified_gmt":"2006-08-10T15:39:59","slug":"whats-hot-in-marketing-and-advertising-today","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/whats-hot-in-marketing-and-advertising-today\/","title":{"rendered":"What’s Hot in Marketing and Advertising Today?"},"content":{"rendered":"

A colleague recently asked me, “What’s hot in advertising and marketing today … what’s the latest and greatest?”<\/p>\n

He gave “buzz marketing” as an example — but I told him that was already old news. Still relevant and real, but not the flavor of the week.<\/p>\n

We also rejected “integrated marketing” (big in corporate marcom) as too old and dull — and “grass roots” marketing because most people don’t really understand what it means.<\/p>\n

So let me ask all you smart marketers who read this blog: what’s hot, new, big, and exciting in marketing, advertising, and PR today?<\/p>\n","protected":false},"excerpt":{"rendered":"

A colleague recently asked me, “What’s hot in advertising and marketing today … what’s the latest and greatest?” He gave “buzz marketing” as an example — but I told him that was already old news. Still relevant and real, but not the flavor of the week. We also rejected “integrated marketing” (big in corporate marcom) […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-191","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/191\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}