Has your service become a commodity?<\/p>\n
If so, you will have an increasingly difficult time selling your service — and competition will force your prices so low it becomes tough for you to make a decent living.<\/p>\n
For instance, an aggressive self-promoter recently e-mailed me that he was the greatest proofreader on the planet and that I needed him because he found typos on my Web site.<\/p>\n
I asked him what he charged. When he replied, I told him: “I have GREAT proofreaders already working for me for half that price. I just haven’t made proofing every page on my huge site a priority yet. So why should I hire you?”<\/p>\n
Of course, I never heard from him again, because he had no idea of how to answer my simple objection.<\/p>\n
Do YOU? When a prospect says to you, “I can get someone to do X locally for half the price you charge,” do you have an answer to overcome this powerful objection?<\/p>\n
How do you, in an era increasingly driven by technology and speed — not creativity and quality — differentiate yourself from all the others out there providing a similar service?<\/p>\n","protected":false},"excerpt":{"rendered":"
Has your service become a commodity? If so, you will have an increasingly difficult time selling your service — and competition will force your prices so low it becomes tough for you to make a decent living. For instance, an aggressive self-promoter recently e-mailed me that he was the greatest proofreader on the planet and […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-194","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}