{"id":213,"date":"2006-11-29T08:14:55","date_gmt":"2006-11-29T13:14:55","guid":{"rendered":"http:\/\/www.bly.com\/blog\/?p=213"},"modified":"2006-11-29T08:14:55","modified_gmt":"2006-11-29T13:14:55","slug":"read-this-before-you-die","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/read-this-before-you-die\/","title":{"rendered":"Read This Before You Die"},"content":{"rendered":"<p>Think a &#8220;perpetual care&#8221; contract on a loved one&#8217;s grave means they will be taken care of forever? <\/p>\n<p>Think again.<\/p>\n<p>My American Heritage Dictionary defines &#8220;perpetual&#8221; as &#8220;lasting for eternity.&#8221;<\/p>\n<p>But the U.S. cemetery industry has a different definition: &#8220;until the money runs out.&#8221;<\/p>\n<p>When I signed an agreement for perpetual care of my father&#8217;s grave, I thought it would be maintained &#8212; well, forever.<\/p>\n<p>But according to the NY State Cemetery Board, the cemetery may ask you for more money &#8212; or refuse to continue upkeep on the grave.<\/p>\n<p>They can do so when the yield on your original fee for the service (the money is deposited in a special fund) does not generate enough income to provide adequate care.<\/p>\n<p>Is this merely a matter of contractual fine print?<\/p>\n<p>Or is the term &#8220;perpetual care&#8221; false advertising?<\/p>\n<p>P.S. I was once called by a cemetery who wanted me to write an ad for them. <\/p>\n<p>This headline immediately popped into my mind:<\/p>\n<p>&#8220;DEAD?&#8221;<\/p>\n<p>Of course it was not the one we used&#8230;.<\/p>\n<p>Source: NY Daily News, 11\/28\/06, p. 45.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think a &#8220;perpetual care&#8221; contract on a loved one&#8217;s grave means they will be taken care of forever? Think again. My American Heritage Dictionary defines &#8220;perpetual&#8221; as &#8220;lasting for eternity.&#8221; But the U.S. cemetery industry has a different definition: &#8220;until the money runs out.&#8221; When I signed an agreement for perpetual care of my father&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-213","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=213"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/213\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}