In the 1960s, Mad Magazine spokesperson Alfred E. Neumann made famous the saying: “What, me worry?”<\/p>\n
In the 21st century, one of the things e-marketers worry about is e-mail deliverability.<\/p>\n
Some e-mail marketers devote large amounts of time, attention, and money to making sure there e-mail marketing messages are not blocked by spam filters and other mechanisms interfering with deliverability.<\/p>\n
Their reasoning is that if an e-mail isn’t delivered, it doesn’t get opened, read, or responded to.<\/p>\n
But some of the e-mails they product are so sterile … and look so odd (e.g., “f-r-e-e instead of “free”) … they have (to me) little impact.<\/p>\n
On the other hand, some e-mail marketers just write the strongest copy possible — as if they are saying “spam filters be damned!”<\/p>\n
Which school are you in?<\/p>\n
Do you worry about spam filters and content filters when composing e-mail marketing messages?<\/p>\n
Or do you ignore all the “rules” of e-mail deliverability and still get great click through rates and sales?<\/p>\n","protected":false},"excerpt":{"rendered":"
In the 1960s, Mad Magazine spokesperson Alfred E. Neumann made famous the saying: “What, me worry?” In the 21st century, one of the things e-marketers worry about is e-mail deliverability. Some e-mail marketers devote large amounts of time, attention, and money to making sure there e-mail marketing messages are not blocked by spam filters and […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-218","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}