{"id":233,"date":"2007-02-28T14:13:50","date_gmt":"2007-02-28T19:13:50","guid":{"rendered":"http:\/\/www.bly.com\/blog\/?p=233"},"modified":"2007-02-28T14:13:50","modified_gmt":"2007-02-28T19:13:50","slug":"do-typos-matter","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/do-typos-matter\/","title":{"rendered":"Do Typos Matter?"},"content":{"rendered":"<p>A local gym recently mailed a postcard to attract new members.<\/p>\n<p>It features a stock color photo of an attractive woman working out, with some brief copy, the closing of which read: &#8220;Call today. Summer is comming.&#8221;<\/p>\n<p>When I pointed out to the owner that &#8220;coming&#8221; is spelled with one m, he shrugged it off.<\/p>\n<p>&#8220;It doesn&#8217;t matter,&#8221; he said dismissively. &#8220;The picture of the hot chick exercising will pull &#8217;em in.&#8221;<\/p>\n<p>I have no doubt that the photo will get people to stop and look.<\/p>\n<p>But is he right about the spelling?<\/p>\n<p>Do people care if there&#8217;s a typo on your web site or in your mailer, ad, resume, or cover letter?<\/p>\n<p>Or is concern about proper spelling and grammar an old-fashioned, archaic belief that people no longer have?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A local gym recently mailed a postcard to attract new members. It features a stock color photo of an attractive woman working out, with some brief copy, the closing of which read: &#8220;Call today. Summer is comming.&#8221; When I pointed out to the owner that &#8220;coming&#8221; is spelled with one m, he shrugged it off. [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,10],"tags":[],"class_list":["post-233","post","type-post","status-publish","format-standard","hentry","category-general","category-writing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/233\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}