My office is in the NYC area, and in the mornings, I listen to the Z100 Morning Zoo.<\/p>\n
They recently ran a spot asking for help creating a new ad campaign.<\/p>\n
And here are the qualifications they asked for: “Can you draw? Know PhotoShop? Familiar with YouTube?”<\/p>\n
Huh?<\/p>\n
What does all this have to do with the core of successful advertising — a strong, compelling, well-crafted sales message stated in a fresh new way?<\/p>\n
This is like help-wanted ads I see for freelance writers where the employer doesn’t seem to care about writing skill or subject matter expertise, but instead says they are looking for a writer who knows how to operate PowerPoint or Excel.<\/p>\n
Has what’s important in marketing changed, or are the loonies ruling the roost?<\/p>\n","protected":false},"excerpt":{"rendered":"
My office is in the NYC area, and in the mornings, I listen to the Z100 Morning Zoo. They recently ran a spot asking for help creating a new ad campaign. And here are the qualifications they asked for: “Can you draw? Know PhotoShop? Familiar with YouTube?” Huh? What does all this have to do […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-237","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=237"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/237\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}