Forget global warming and pollution from greenhouses gases….<\/p>\n
The pollution I’m worried about is “content pollution.”<\/p>\n
There is an overwhelming amount of content created every day on this planet — far in excess of our ability to absorb it.<\/p>\n
For instance, self-publishing guru Dan Poynter told me the other day that there are 200,000 books published each year.<\/p>\n
That works out to 4,000 new books a week — 800 new books every business day.<\/p>\n
With all that content bombarding the consumer, how can we, whether we are content writers or copywriters, hope to grab even a small slice of the reader’s attention?<\/p>\n
One writer — and I have lost track of the source — says that content pollution means branding will become increasingly important.<\/p>\n
Unable to read and consume information on which to base buying decisions, consumers will increasingly rely on brand preferences.<\/p>\n
Yet something seems off here: despite content pollution, the educational approach to marketing — using content rather than sales hype to sell — seems to be growing and working better, not declining.<\/p>\n
If it’s true that people have too much to read and not enough time to read it, why is offering a free white paper still a viable marketing tactic?<\/p>\n","protected":false},"excerpt":{"rendered":"
Forget global warming and pollution from greenhouses gases…. The pollution I’m worried about is “content pollution.” There is an overwhelming amount of content created every day on this planet — far in excess of our ability to absorb it. For instance, self-publishing guru Dan Poynter told me the other day that there are 200,000 books […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-238","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/238\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}