In the March 2007 issue of Training & Development magazine, the bio of one of the contributors reads as follows (full name not used to protect the innocent):<\/p>\n
“CZ provides results-focused learning solutions aimed at providing employees with the essential skills that enable them to optimize their performance and achieve measurable business results.”<\/p>\n
I don’t like the jargon (“learning solutions”) even though I have been doing training part-time for decades.<\/p>\n
Also don’t like the fancy words (“optimize”) or lack of specifics (“essential skills” … WHAT skills?).<\/p>\n
After reading CZ’s bio, I still have no idea what she really does.<\/p>\n
I also conclude that she does not communicate very well — not a good sign for someone in the training industry — and that perhaps she is a bit of a stuffed shirt.<\/p>\n
Do you agree that CZ’s bio is stiff and unfriendly?<\/p>\n
Or do you think she is really speaking the reader’s langauge and getting them excited about her offering?<\/p>\n
What specific edits can you suggest to CZ so she can rewrite the bio to make it stronger?<\/p>\n","protected":false},"excerpt":{"rendered":"
In the March 2007 issue of Training & Development magazine, the bio of one of the contributors reads as follows (full name not used to protect the innocent): “CZ provides results-focused learning solutions aimed at providing employees with the essential skills that enable them to optimize their performance and achieve measurable business results.” I don’t […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,10],"tags":[],"class_list":["post-245","post","type-post","status-publish","format-standard","hentry","category-general","category-writing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}