A recent radio spot for Ford Taurus focuses on safety.<\/p>\n
It says that just as you wear a bicycle helmet to ride your bike safely, you need a car built for safety — like Taurus — to drive safely.<\/p>\n
In the spot, when a child wants to ride his bike sans helmet, the father tells him: “Put on that helmet or no video games!”<\/p>\n
This spot was clearly not written by a parent.<\/p>\n
Because a parent would know that the appropriate punishment for not wearing a helmet would be to take away the bicycle — not the XBox.<\/p>\n
Consequences must be relevant to the behavior.<\/p>\n
My point?<\/p>\n
The Taurus spot rings false to me because of this error.<\/p>\n
As a result, it distracted me from the sales message about cars, and caused the advertiser to lose some credibility in my eyes.<\/p>\n
Am I the only one who has this reaction and too much of a nitpiker?<\/p>\n
Or do you agree that any inaccuracies or inconsistencies in copy distract the prospect from the sales message and diminish the advertiser’s credibility?<\/p>\n","protected":false},"excerpt":{"rendered":"
A recent radio spot for Ford Taurus focuses on safety. It says that just as you wear a bicycle helmet to ride your bike safely, you need a car built for safety — like Taurus — to drive safely. In the spot, when a child wants to ride his bike sans helmet, the father tells […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","hentry","category-advertising","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}