Yet another example of a copywriter not choosing words carefully is the radio commercial I heard today for PC Richards, a local electronics retailer.<\/p>\n
The offer promoted in this commercial is free high-definition (HD) channels on I\/O cable when you buy a new HDTV from PC Richards.<\/p>\n
The copy suggests that with the money you save getting free cable, “you can spend a little more on a TV.”<\/p>\n
We get what they mean, but somehow, it came out wrong. What consumer buying a TV wants to spend more money on it?<\/p>\n
My rewrite: “With the money you save getting free cable, you’ll be able to afford the TV you really want — even that new wide-screen for watching the game this Sunday.”<\/p>\n
What do you think of my rewrite — better, worse, or neutral?<\/p>\n
Do you agree that the original “you can spend more” missed the mark?<\/p>\n","protected":false},"excerpt":{"rendered":"
Yet another example of a copywriter not choosing words carefully is the radio commercial I heard today for PC Richards, a local electronics retailer. The offer promoted in this commercial is free high-definition (HD) channels on I\/O cable when you buy a new HDTV from PC Richards. The copy suggests that with the money you […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1],"tags":[],"class_list":["post-298","post","type-post","status-publish","format-standard","hentry","category-advertising","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/298\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}