Today a potential client said he could not hire me to write his Web copy because I am too expensive.<\/p>\n
He then informed me that he had two bids from other copywriters who would write his 18-page Web site for $1,000.<\/p>\n
That comes to $55 per page of Web copy.<\/p>\n
My question: what kind of copy do you think this marketer will get for $55 a page?<\/p>\n
If it takes the writer 4 hours — including research and rewrites — to write each page, his hourly rate is $13.88.<\/p>\n
Has copywriting become a total commodity? Or do the words on the page or screen still matter?<\/p>\n
What level professional copywriter works for $13.88 an hour?<\/p>\n
I am reminded of John Ruskin’s famous quote: <\/p>\n
“”There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person’s lawful prey.”<\/p>\n
There seems to be no shortage of buyers who want to pay less and get worse for so many things today — including copy. <\/p>\n","protected":false},"excerpt":{"rendered":"
Today a potential client said he could not hire me to write his Web copy because I am too expensive. He then informed me that he had two bids from other copywriters who would write his 18-page Web site for $1,000. That comes to $55 per page of Web copy. My question: what kind of […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-301","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}