{"id":332,"date":"2008-05-21T14:29:12","date_gmt":"2008-05-21T19:29:12","guid":{"rendered":"http:\/\/bly.com\/blog\/?p=332"},"modified":"2008-05-21T14:29:12","modified_gmt":"2008-05-21T19:29:12","slug":"dead-meat-marketing","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/dead-meat-marketing\/","title":{"rendered":"Dead Meat Marketing"},"content":{"rendered":"<p>The other day I got a direct mail package from Omaha Steaks.<\/p>\n<p>A bold teaser on the outer envelope loudly announced they were having a MID-YEAR CLEARANCE SALE!<\/p>\n<p>Now maybe it&#8217;s just me, but a clearance sale on meat seems to conjure the wrong mental image &#8212; a warehouse full of pieces of dusty old unsold meat that Omaha Steaks is trying to unload.<\/p>\n<p>I&#8217;m not saying it&#8217;s accurate, but that&#8217;s the mental image I get when I see &#8220;MEAT&#8221; and &#8220;CLEARANCE SALE&#8221; combined in a promotion.<\/p>\n<p>Do you agree with me that Omaha Steaks could have found a better label for their discount promotion than &#8220;CLEARANCE SALE&#8221;? <\/p>\n<p>For example, &#8220;PREFERRED CUSTOMER DISCOUNT TO CELEBRATE SPRING&#8221; OR &#8220;BARBECUE SEASON BLOW-OUT STEAK SALE&#8221;?<\/p>\n<p>Or am I just way off base here?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The other day I got a direct mail package from Omaha Steaks. A bold teaser on the outer envelope loudly announced they were having a MID-YEAR CLEARANCE SALE! Now maybe it&#8217;s just me, but a clearance sale on meat seems to conjure the wrong mental image &#8212; a warehouse full of pieces of dusty old [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-332","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/332\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}