{"id":353,"date":"2008-07-17T13:10:56","date_gmt":"2008-07-17T18:10:56","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/how-critical-is-your-mission-statement\/"},"modified":"2008-07-17T13:12:43","modified_gmt":"2008-07-17T18:12:43","slug":"how-critical-is-your-mission-statement","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/how-critical-is-your-mission-statement\/","title":{"rendered":"How Critical is Your Mission Statement?"},"content":{"rendered":"<p>When I began my corporate career in the late 70s, corporations spent huge amounts of time and money perfecting their &#8220;mission statements,&#8221; which they proudly posted on placards in the lobby.<\/p>\n<p>Multi-channel marketing guru Don Libey thinks most mission statements are for the most part banal and of limited value.<\/p>\n<p>His advice: &#8220;Get rid of the silly framed parchment proclamations and teach everyone the following: &#8216;Sell more stuff to more people any way we can!'&#8221;<\/p>\n<p>Do you agree that Libey&#8217;s version gets right to the point.<\/p>\n<p>Isn&#8217;t the idea to sell more stuff and make customers happy and increase revenues and profits?<\/p>\n<p>Or do you prefer the thoughtful, conceptual, idealistic, warm and fuzzy mission statements that companies throughout America have spent so much effort to dream up and display?<\/p>\n<p>Source: Libey Economic Outlook, 7\/08, p. 1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I began my corporate career in the late 70s, corporations spent huge amounts of time and money perfecting their &#8220;mission statements,&#8221; which they proudly posted on placards in the lobby. Multi-channel marketing guru Don Libey thinks most mission statements are for the most part banal and of limited value. His advice: &#8220;Get rid of [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-353","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}