{"id":360,"date":"2008-08-12T15:36:23","date_gmt":"2008-08-12T20:36:23","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/what-the-heck-are-we-doing-wrong\/"},"modified":"2008-08-12T15:36:23","modified_gmt":"2008-08-12T20:36:23","slug":"what-the-heck-are-we-doing-wrong","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/what-the-heck-are-we-doing-wrong\/","title":{"rendered":"What the Heck Are We Doing Wrong?"},"content":{"rendered":"<p>According to an article in B-to-B, the average Chief Marketing Officer (CMO) earned $1.5 million last year.<\/p>\n<p>Let&#8217;s say you are a copywriter or marketing consultant, and you earn $100,000 a year.<\/p>\n<p>The average CMO earns 15X more than you do.<\/p>\n<p>What do they know about marketing that you and I don&#8217;t?<\/p>\n<p>What makes the average CMO worth 15X more in the marketplace than the average copywriter or marketing consultant?<\/p>\n<p>Any thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to an article in B-to-B, the average Chief Marketing Officer (CMO) earned $1.5 million last year. Let&#8217;s say you are a copywriter or marketing consultant, and you earn $100,000 a year. The average CMO earns 15X more than you do. What do they know about marketing that you and I don&#8217;t? What makes the [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-360","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}