{"id":361,"date":"2008-08-14T12:52:58","date_gmt":"2008-08-14T17:52:58","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/tired-of-hype-filled-copy\/"},"modified":"2008-08-14T12:54:54","modified_gmt":"2008-08-14T17:54:54","slug":"tired-of-hype-filled-copy","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/tired-of-hype-filled-copy\/","title":{"rendered":"Tired of Hype-Filled Copy?"},"content":{"rendered":"<p>My colleague Dean Rieck, a veteran copywriter, thinks today&#8217;s new copywriters use too much hype in their writing (example: www.thecopygod.com).<\/p>\n<p>&#8220;These days, more writers seek freelance work, spurred on by promises of big paychecks in myriad get-rich-quick e-books sold online,&#8221; writes Dean in DM News (8\/11\/08, p. 10).<\/p>\n<p>&#8220;The result is a flood of inexperienced, poorly qualified writers. I&#8217;ve seen increasingly club-fisted writing showing up in sales letters online and offline. Are copywriters today so tone-deaf, so mired in over-the-top hard sell patter that they can&#8217;t hear how ridiculous they sound?&#8221;<\/p>\n<p>My questions to you for today:<\/p>\n<p>>> Do you agree there&#8217;s too much hype in copy in general &#8212; and online in particular?<\/p>\n<p>>> Does hard-sell long copy turn you off, repulse you, or do you enjoy writing and reading it?<\/p>\n<p>>> Does the hype-filled style of copy work in your experience or opinion? Or are today&#8217;s readers too sophisticated to be persuaded by it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My colleague Dean Rieck, a veteran copywriter, thinks today&#8217;s new copywriters use too much hype in their writing (example: www.thecopygod.com). &#8220;These days, more writers seek freelance work, spurred on by promises of big paychecks in myriad get-rich-quick e-books sold online,&#8221; writes Dean in DM News (8\/11\/08, p. 10). &#8220;The result is a flood of inexperienced, [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-361","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/361\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}