One of my e-newsletter subscribers, BL, wrote me the other day with a question:<\/p>\n
“I was wondering, in today’s Web 2.0 world, what I can do to write great copy? I feel like today’s world of podcasts diminishes my copy. How can one succeed in today’s landscape? I’m an aspiring copywriter and could use any advice I can get.”<\/p>\n
What would be your advice to BL?<\/p>\n
A. Continue to write great copy using the proven principles of persuasive direct marketing and you will be successful and in demand.<\/p>\n
B. Combine a mastery of traditional marketing with web 2.0, social networking, and other new media techniques to rise to the top of the game. <\/p>\n
C. Become a blogger, podcaster, viral video expert, SEO copywriter, or web 2.0 guru. Forget traditional freelance copywriting. Copywriting as we know it is dead as the dinosaurs.<\/p>\n
D. Other.<\/p>\n
Be careful in your answer. BL is genuinely confused and uncertain. He is a real person and really needs our guidance at this early stage of his career. <\/p>\n
And thanks in advance for helping him!<\/p>\n","protected":false},"excerpt":{"rendered":"
One of my e-newsletter subscribers, BL, wrote me the other day with a question: “I was wondering, in today’s Web 2.0 world, what I can do to write great copy? I feel like today’s world of podcasts diminishes my copy. How can one succeed in today’s landscape? I’m an aspiring copywriter and could use any […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-364","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=364"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/364\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}