{"id":376,"date":"2008-09-26T13:48:51","date_gmt":"2008-09-26T18:48:51","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/can-you-outsource-social-networking\/"},"modified":"2008-09-26T13:48:51","modified_gmt":"2008-09-26T18:48:51","slug":"can-you-outsource-social-networking","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/can-you-outsource-social-networking\/","title":{"rendered":"Can You Outsource Social Networking?"},"content":{"rendered":"<p>JJ, a marketing consultant who is an advocate of social media, confided in me that to get significant results takes 10 to 15 hours of participation a week &#8212; EVERY week.<\/p>\n<p>For most of us, that&#8217;s time we don&#8217;t have to spare.<\/p>\n<p>So I&#8217;m wondering: do you think a company or solopreneur can PAY someone to handle all of their social networking for them?<\/p>\n<p>Could someone like me or you hire a consultant or freelancer to answer all the &#8220;join me as a friend&#8221; e-mails, spend the necessary hours reading and responding, keep Facebook and other profiles updated as needed, and otherwise outsource our social media marketing?<\/p>\n<p>If we had to pay someone $1,000 to $2,000 a week or whatever to do this for us, would you spend the money &#8212; or would social media&#8217;s ROI suddenly become less appealing?<\/p>\n<p>Would it even work? Can a &#8220;ghostnetworker&#8221; genuinely represent a client in secret and still  have social media be effective &#8212; or would it be transparent and ineffective?<\/p>\n<p>What say you?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JJ, a marketing consultant who is an advocate of social media, confided in me that to get significant results takes 10 to 15 hours of participation a week &#8212; EVERY week. For most of us, that&#8217;s time we don&#8217;t have to spare. So I&#8217;m wondering: do you think a company or solopreneur can PAY someone [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-376","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=376"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/376\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}