{"id":400,"date":"2009-01-21T13:23:27","date_gmt":"2009-01-21T18:23:27","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/oh-no-more-free-address-labels\/"},"modified":"2009-02-05T08:19:51","modified_gmt":"2009-02-05T13:19:51","slug":"oh-no-more-free-address-labels","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/oh-no-more-free-address-labels\/","title":{"rendered":"Oh, No &#8212; More Free Address Labels?"},"content":{"rendered":"<p>Today I got a fundraising letter from Ocean Conservatory containing &#8212; you guessed it &#8212; free address labels.<\/p>\n<p>The reason fundraisers enclose these free address labels, of course, is what Robert Cialidini in his book <em>Influence<\/em> identifies as the principle of reciprocity: <\/p>\n<p>If I give you something (labels), you will feel obliged to give me something in return (a donation).<\/p>\n<p>A free gift enclosed in a direct mail package is called a &#8220;freemium.&#8221;<\/p>\n<p>It&#8217;s not that I object to free address labels as a freemium.<\/p>\n<p>But I already have a whole drawer full of them.<\/p>\n<p>What do you think fundraisers could use instead of address labels as a freemium that would be just as appreciated &#8212; and affordable?<\/p>\n<p>I&#8217;ve seen a few other freemiums. Catholic charities have sent rosary beads and crosses. An Indian Mission sent a dream catcher and a sacred prayer.<\/p>\n<p>Any other ideas out there that can get me free stuff in my mail other than all these address labels?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today I got a fundraising letter from Ocean Conservatory containing &#8212; you guessed it &#8212; free address labels. The reason fundraisers enclose these free address labels, of course, is what Robert Cialidini in his book Influence identifies as the principle of reciprocity: If I give you something (labels), you will feel obliged to give me [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-400","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=400"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/400\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}