{"id":401,"date":"2009-01-26T10:04:20","date_gmt":"2009-01-26T15:04:20","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/the-truth-about-marketing-in-a-recession\/"},"modified":"2009-01-26T10:04:20","modified_gmt":"2009-01-26T15:04:20","slug":"the-truth-about-marketing-in-a-recession","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/the-truth-about-marketing-in-a-recession\/","title":{"rendered":"The Truth About Marketing in a Recession"},"content":{"rendered":"<p>Whenever there is a recession, all the ad magazines run articles extolling to their readers the importance of continuing to advertise in a recession.<\/p>\n<p>Since these articles are usually contributed by ad agency owners and marketing consultants, one could make an argument that they are self-serving.<\/p>\n<p>After all, the marketing consultants and ad agencies make money only when companies buy their marketing and advertising services.<\/p>\n<p>Do they REALLY believe that spending money on marketing in a recession is smart business?<\/p>\n<p>Or are they pushing clients to keep spending so the consultancies and ad agencies won&#8217;t starve?<\/p>\n<p>During a recession, when money is tight, should companies ramp up their marketing activities and spending &#8230; keep them steady &#8230; cut back &#8230; or stop altogether?<\/p>\n<p>What say you?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whenever there is a recession, all the ad magazines run articles extolling to their readers the importance of continuing to advertise in a recession. Since these articles are usually contributed by ad agency owners and marketing consultants, one could make an argument that they are self-serving. After all, the marketing consultants and ad agencies make [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-401","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=401"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/401\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}