{"id":402,"date":"2009-01-30T16:39:51","date_gmt":"2009-01-30T21:39:51","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/whats-wrong-with-this-headline\/"},"modified":"2009-01-30T16:40:20","modified_gmt":"2009-01-30T21:40:20","slug":"whats-wrong-with-this-headline","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/whats-wrong-with-this-headline\/","title":{"rendered":"What&#8217;s Wrong with This Headline?"},"content":{"rendered":"<p>There are several companies selling programs that teach you how to make a little extra money in your spare time by participating in market research surveys or focus groups. I sell such a product myself: www.marketresearchwealth.com<\/p>\n<p>One of these companies sent me an e-mail promoting their program. The subject line read: &#8220;Get Paid to Evaluate Products.&#8221;<\/p>\n<p>The &#8220;get paid&#8221; part sounds good. But &#8220;evaluate products&#8221;? Is that something you are dying to try? I thought not.<\/p>\n<p>We get good results marketing our program online. The e-mail subject lines we use are &#8220;Get Paid to Give Your Opinion&#8221; and &#8220;Make $125 an Hour Giving Your Opinion.&#8221;<\/p>\n<p>I think &#8220;give your opinion&#8221; is stronger than &#8220;evaluate products,&#8221; because most of us love to give our opinions &#8212; on just about anything. And in my subject line, you now get paid handsomely to do it.<\/p>\n<p>My &#8220;Get Paid to Give Your Opinion&#8221; is an example of a swipe file in action: I borrowed it from an ad Richard Armstrong wrote to sell a book on how to get comped at casinos. His headline:<\/p>\n<p>&#8220;Get Paid to Gamble&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are several companies selling programs that teach you how to make a little extra money in your spare time by participating in market research surveys or focus groups. I sell such a product myself: www.marketresearchwealth.com One of these companies sent me an e-mail promoting their program. The subject line read: &#8220;Get Paid to Evaluate [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-402","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=402"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/402\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}