{"id":405,"date":"2009-02-12T08:51:48","date_gmt":"2009-02-12T13:51:48","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/how-to-create-instant-information-products-in-just-one-hour\/"},"modified":"2009-02-12T08:51:48","modified_gmt":"2009-02-12T13:51:48","slug":"how-to-create-instant-information-products-in-just-one-hour","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/how-to-create-instant-information-products-in-just-one-hour\/","title":{"rendered":"How to Create &#8220;Instant&#8221; Information Products in Just One Hour"},"content":{"rendered":"<p>Want to get into information marketing, but are intimidated by the idea of having to create a product?<\/p>\n<p>Start small, with a product that does not require you to do any research or writing.<\/p>\n<p>The quickest and easiest product to start with is to produce a 1-hour audio CD.<\/p>\n<p>Depending on the topic, you can sell your single CD for $29 to $49 ? occasionally more.<\/p>\n<p>Here are the steps?.<\/p>\n<p>1&#8211;Select a topic. <\/p>\n<p>What topic? More about that in a minute.<\/p>\n<p>2&#8211;Make a list of questions your buyer is likely to have about the subject.<\/p>\n<p>3&#8211;Find a subject matter expert who is willing to be interviewed by you and answer your questions.<\/p>\n<p>4?Interview your expert for about an hour over a conference line. You ask the questions, and the expert answers.<\/p>\n<p>5&#8211;Sell the audio as a CD, downloadable MP3, or transcript.<\/p>\n<p>What will it cost to produce your first information product this way? <\/p>\n<p>About an hour of your time, and none of your money ? since you can set up a conference line for the recording here for free:<\/p>\n<p>www.freeConferenceCall.com<\/p>\n<p>?What topic should I choose for my information product?? I can hear you asking.<\/p>\n<p>That?s a good question.<\/p>\n<p>I assume your goal is to generate thousands of dollars a week in passive income.<\/p>\n<p>And you plan to make this money by selling your information products online.<\/p>\n<p>The trick is NOT to write copy that somehow convinces the prospect to buy a product he doesn?t need.<\/p>\n<p>It?s to create information products that deliver the desirable benefits your online prospects want, need, are starving for, and cannot live without.<\/p>\n<p>The easiest information products to sell online: those that either make or save the buyer money.<\/p>\n<p>Almost as good: information products that save the buyer time or aggravation.<\/p>\n<p>Popular topics include: how to make major consumer purchases (e.g., buy a used car) &#8230; solve a problem (e.g., beat a speeding ticket) &#8230; or make money with a home business (e.g., become a home inspector).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to get into information marketing, but are intimidated by the idea of having to create a product? Start small, with a product that does not require you to do any research or writing. The quickest and easiest product to start with is to produce a 1-hour audio CD. Depending on the topic, you can [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-405","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=405"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/405\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}