JS, a subscriber to my e-newsletter The Direct Response Letter, writes:<\/p>\n
“I have been reading a lot of your promos as well as those of many other of the [marketing] columnists and writers. All of them (the promos or letters) are very long. I would think in today’s busy world that people don’t want to take time to read such long marketing letters yet you’ve been in business for a long time and obviously have learned what works well and what doesn’t. When I was employed by a Chamber publisher and writing their marketing materials, everyone told me, ‘keep it short, no one reads long emails.’<\/p>\n
“Are there studies available that prove the effectiveness of long sales and marketing letters? Or is it just a given among those of you who have been doing this for so long, and that they’ve worked for your customers?”<\/p>\n
The question of long vs. short copy is one of those tiring arguments that never seems to quite get settled.<\/p>\n
Do you agree with JS’s publishing boss, who insisted that “no one reads long [copy]”?<\/p>\n
Can you cite any evidence, either way, on the superiority of long vs. short copy or vice versa?<\/p>\n
If you “cop out” (nothing wrong with doing so) and tell me, “It depends” — then I ask you: “Depends on what<\/em>?”<\/p>\n","protected":false},"excerpt":{"rendered":" JS, a subscriber to my e-newsletter The Direct Response Letter, writes: “I have been reading a lot of your promos as well as those of many other of the [marketing] columnists and writers. All of them (the promos or letters) are very long. I would think in today’s busy world that people don’t want to […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-409","post","type-post","status-publish","format-standard","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=409"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/409\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}