I have always contended that social networking is not a cost-effective use of the solopreneur’s time.<\/p>\n
Now data from a new survey by Michael Stelzner confirms it.<\/p>\n
According to the survey, people who have been using social media for a long time spend on average more than 20 hours a week on social networks.<\/p>\n
Now, if you are a solopreneur working 40 hours a week, that means you’d spend half your working time on social networks — clearly impractical for self-employed people who valuable their billable time and productivity.<\/p>\n
No wonder the survey notes that those working for a company are twice as likely as business owners to spend 20+ hours a week on social networks.<\/p>\n
My conclusion: while social networking requires a minimal investment of money, the low ROTI (return on time invested) limits its desirability as a marketing activity for self-employed professionals.<\/p>\n
How much time do YOU spend a week with social media?<\/p>\n
Do you measure the ROTI — and find it worth the time invested?<\/p>\n
Which social networking sites and activities account for the bulk of your time spend with these media?<\/p>\n
Get the survey report here:<\/p>\n
http:\/\/www.whitepapersource.com\/socialmediamarketing\/report\/<\/p>\n","protected":false},"excerpt":{"rendered":"
I have always contended that social networking is not a cost-effective use of the solopreneur’s time. Now data from a new survey by Michael Stelzner confirms it. According to the survey, people who have been using social media for a long time spend on average more than 20 hours a week on social networks. Now, […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-418","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}