As I see it, the potential of blogging as a negative force hurting your product sales is actually greater than its potential as a positive force spurring sales.<\/p>\n
A case in point: In 2006, Dell determined that 48% of the comments posted about the company online were negative.<\/p>\n
To combat this bad blogosphere PR, Dell started a corporate blog, set up a blog monitoring program, and began to do outreach to bloggers.<\/p>\n
Two years later, the percentage of blog posts that were negative about Dell had dropped to a little over 20%.<\/p>\n
If I were a major consumer brand, I would have someone in the organization monitor what bloggers are saying about the products — and reach out to them to correct any factual errors or misconceptions.<\/p>\n
Do you think that would work?<\/p>\n
Or would it fail because (a) some bloggers have a chip on their shoulder while others (b) would view it as manipulative and violating netiquette?<\/p>\n","protected":false},"excerpt":{"rendered":"
As I see it, the potential of blogging as a negative force hurting your product sales is actually greater than its potential as a positive force spurring sales. A case in point: In 2006, Dell determined that 48% of the comments posted about the company online were negative. To combat this bad blogosphere PR, Dell […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-423","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=423"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/423\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}