{"id":430,"date":"2009-04-30T14:53:55","date_gmt":"2009-04-30T19:53:55","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/who-are-you-writing-for-your-prospects-or-google\/"},"modified":"2009-04-30T14:53:55","modified_gmt":"2009-04-30T19:53:55","slug":"who-are-you-writing-for-your-prospects-or-google","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/who-are-you-writing-for-your-prospects-or-google\/","title":{"rendered":"Who Are You Writing for &#8212; Your Prospects or Google?"},"content":{"rendered":"<p>The problem with SEO copywriting is that the mandate to use keywords according to various rules set forth by SEO experts can result in awkward, ineffective, suboptimal copy.<\/p>\n<p>&#8220;It is essential to attempt to optimize online copy for relevant keywords to achieve a better search engine placement,&#8221; writes Don Libey, a multi-channel marketing expert. <\/p>\n<p>&#8220;However,&#8221; LIbey continues, &#8220;keywords aren&#8217;t necessarily the most important part of copywriting.&#8221;<\/p>\n<p>He warns against keyword stuffing, the practice of cramming too many keywords into a web page.<\/p>\n<p>&#8220;Your customers are the readers,&#8221; says Libey. &#8220;Never place the search engine&#8217;s needs about theirs.&#8221;<\/p>\n<p>My guess is that those of you who are copywriters &#8212; even SEO copywriters &#8212; will agree with Libey, while those of you who are SEO consultants might not.<\/p>\n<p>Am I right or am I wrong? What say you?<\/p>\n<p>Source: Libey Multichannel Advisor, May 2009, page 8. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The problem with SEO copywriting is that the mandate to use keywords according to various rules set forth by SEO experts can result in awkward, ineffective, suboptimal copy. &#8220;It is essential to attempt to optimize online copy for relevant keywords to achieve a better search engine placement,&#8221; writes Don Libey, a multi-channel marketing expert. &#8220;However,&#8221; [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-430","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=430"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/430\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}