{"id":433,"date":"2009-05-15T15:45:11","date_gmt":"2009-05-15T20:45:11","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/prove-your-claims\/"},"modified":"2009-05-15T15:45:11","modified_gmt":"2009-05-15T20:45:11","slug":"prove-your-claims","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/prove-your-claims\/","title":{"rendered":"Prove Your Claims"},"content":{"rendered":"<p>A motivational speaker just sent me a free review copy of his new book, published earlier this month.<\/p>\n<p>A banner on the front cover proclaims the book is an &#8220;international best-seller.&#8221;<\/p>\n<p>Yet when I check it online, the book is ranked #292,514 on Amazon.<\/p>\n<p>Surely, if this just-published book were in fact an international bestseller, it would be at least in the top 100,000 on Amazon right now, no?<\/p>\n<p>Does the author realize how silly, or at least unbelievable, his claim to bestsellerdom looks to the intelligent reader who bothers to check?<\/p>\n<p>Or is his assumption that people today are so naive they will believe anything correct?<\/p>\n<p>My experience, by the way, is the opposite: people are more skeptical than ever today, and their B.S. detectors have never been more accurate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A motivational speaker just sent me a free review copy of his new book, published earlier this month. A banner on the front cover proclaims the book is an &#8220;international best-seller.&#8221; Yet when I check it online, the book is ranked #292,514 on Amazon. Surely, if this just-published book were in fact an international bestseller, [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-433","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=433"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/433\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}