{"id":446,"date":"2009-06-12T08:17:46","date_gmt":"2009-06-12T13:17:46","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/what-direct-mail-response-rate-do-you-need-for-your-campaign-to-break-even\/"},"modified":"2009-06-12T08:19:06","modified_gmt":"2009-06-12T13:19:06","slug":"what-direct-mail-response-rate-do-you-need-for-your-campaign-to-break-even","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/direct-marketing\/what-direct-mail-response-rate-do-you-need-for-your-campaign-to-break-even\/","title":{"rendered":"What Direct Mail Response Rate Do You Need for Your Campaign to Break Even?"},"content":{"rendered":"<p>&#8220;Break-even&#8221; is the response rate a direct mail must generate to produce sales revenues equal to the cost of the mailing.<\/p>\n<p>But what is that response rate for your mailing? It depends on 5 factors:<\/p>\n<p>* Postage.<br \/>\n* Printing.<br \/>\n* Letter shop charges.<br \/>\n* List rental cost.<br \/>\n* Price of product being sold.<br \/>\n* Cost of goods for product.<\/p>\n<p>You can input these factors here and have my free DM ROI software instantly calculate the response rate you need to achieve break-even:<\/p>\n<p><a href=\"http:\/\/www.dmresponsecalculator.com\">www.dmresponsecalculator.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Break-even&#8221; is the response rate a direct mail must generate to produce sales revenues equal to the cost of the mailing. But what is that response rate for your mailing? It depends on 5 factors: * Postage. * Printing. * Letter shop charges. * List rental cost. * Price of product being sold. * Cost [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-446","post","type-post","status-publish","format-standard","hentry","category-direct-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=446"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/446\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}