Twitter is a red hot topic at Internet marketing conferences today — touted as the next big thing in social networking.<\/p>\n
To me, that’s difficult to reconcile with the fact that, according to a Harris Interactive poll, nearly 7 out of 10 Web users have never even HEARD of Twitter! <\/p>\n
The poll found that only 8% of advertisers think Twitter is a “very effective” promotion tool.<\/p>\n
An article in eMarketing notes: “While marketers and the media have jumped on the Twitter bandwagon, the average U.S. consumer has not. And without broader consumer acceptance — not to mention awareness — it can’t be considered an effective marketing tool.”<\/p>\n
The article concludes that unless more Internet users know about and use Twitter, “all the tweets in the world won’t make much difference.”<\/p>\n
Do you agree that Twitter is just another over-hyped marketing fad of the month?<\/p>\n
Or do you think Twitter is the greatest thing to happen to marketing since the Internet?<\/p>\n
And if the latter, can you point to positive ROI from your Twitter marketing?<\/p>\n
And by positive ROI, I DON’T mean “I now have 1,200 new Twitter followers” or “my latest tweet drove 878 new subscribers to my blog” or other soft metric nonsense.<\/p>\n
I mean “Twitter generated online sales of X dollars” or “Twitter got me a new account with a $3,500 monthly retainer.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitter is a red hot topic at Internet marketing conferences today — touted as the next big thing in social networking. To me, that’s difficult to reconcile with the fact that, according to a Harris Interactive poll, nearly 7 out of 10 Web users have never even HEARD of Twitter! The poll found that only […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-475","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=475"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/475\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}