{"id":477,"date":"2009-08-12T15:30:29","date_gmt":"2009-08-12T20:30:29","guid":{"rendered":"http:\/\/bly.com\/blog\/general\/which-ad-pulled-best\/"},"modified":"2009-08-12T15:30:29","modified_gmt":"2009-08-12T20:30:29","slug":"which-ad-pulled-best","status":"publish","type":"post","link":"https:\/\/www.bly.com\/blog\/general\/which-ad-pulled-best\/","title":{"rendered":"Which Ad Pulled Best?"},"content":{"rendered":"<p>A bank was offering home equity loans through direct response newspaper ads.<\/p>\n<p>They tested 2 ads with different themes:<\/p>\n<p>A &#8212; &#8220;Fix up your dream home at a competitive rate.&#8221;<br \/>\nB &#8212; &#8220;Fix things around the house that are bugging you.&#8221;<\/p>\n<p>One ad generated 41% more loan business than the other.<\/p>\n<p>Which do you think was the winning ad &#8212; A or B? And why?<\/p>\n<p>Source: &#8220;PitchPerfect Message Strategy&#8221; by Barry Callen (McGraw-Hill, 2009).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A bank was offering home equity loans through direct response newspaper ads. They tested 2 ads with different themes: A &#8212; &#8220;Fix up your dream home at a competitive rate.&#8221; B &#8212; &#8220;Fix things around the house that are bugging you.&#8221; One ad generated 41% more loan business than the other. Which do you think [&hellip;]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-477","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=477"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/477\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}