Coors and a few other beers are boasting about how they sell “ice cold” beer.<\/p>\n
But as comic Kyle Cease observes: “Isn’t how cold it is really up to ME?” <\/p>\n
How cold the beer is has nothing to do with the brewer or the brand.<\/p>\n
It is determined with Coors, as with every other beer on the planet, by whether and how long the customer puts the beer in the fridge, freezer, or on ice.<\/p>\n
So why even talk about it as a selling point in the ads?<\/p>\n
Coors Light promotes temperature as a selling point right on the can.<\/p>\n
The can is illustrated with a drawing of a mountain. When the beer reaches “optimal drinking temperature” of 39 degrees F or lower, the peak turns blue indicating it is guzzling time.<\/p>\n
But even then Coors has the whole temperature thing wrong.<\/p>\n
According to an article in Wired (7\/09, p. 24): “Beer loses its flavor at that temperature [because] it releases few volatile chemicals,” and your tongue’s ability to taste the beer is diminished.<\/p>\n
“Luckily, with Coors that makes little difference,” the article concludes.<\/p>\n
I agree with Cease. Coors promoting their beer as the coldest makes as much sense as Campbell’s saying its soups are the best because they are “piping hot.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Coors and a few other beers are boasting about how they sell “ice cold” beer. But as comic Kyle Cease observes: “Isn’t how cold it is really up to ME?” How cold the beer is has nothing to do with the brewer or the brand. It is determined with Coors, as with every other beer […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-479","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=479"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/479\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}