What’s the ROI for your favorite online marketing medium?<\/p>\n
My favorite is e-mail marketing.<\/p>\n
According to “Taking Names,” a special report from Direct magazine, in 2008 e-mail generated slightly more than $45 in revenues for every dollar spent on e-mail marketing.<\/p>\n
I believe this number, because I know myself how to measure revenues from e-mail marketing precisely, so ROI can be tracked to the penny.<\/p>\n
(My e-mail ROI is about $75 for every dollar spent on e-mail marketing.)<\/p>\n
In addition to e-mail marketing, I also do other marketing activities.<\/p>\n
We do a little PPC, and I can also track the revenues generated by Google Adwords precisely down to the penny.<\/p>\n
I am also on Twitter and Facebook, but I do not know how to track revenues generated by either or even if they make me any money at all.<\/p>\n
Perhaps there are analytics tools for social networking out there that I am just not aware of, and if you can point me toward them, you will have my thanks.<\/p>\n
If you cannot track revenues generated by social networking, then I would argue that you cannot reliably and accurately calculate ROI, right?<\/p>\n
That being the case, if you are one of the many raving social media fans trying to convince me of its incredible value — why?<\/p>\n
Lord Kelvin, the British scientist, said: “If you can measure something in numbers, then you know something about it.”<\/p>\n
Conversely, Kelvin’s statement implies that if you cannot measure something in numbers, than you do NOT know much about it. <\/p>\n
I am pretty much in agreement with Kelvin. What about you?<\/p>\n","protected":false},"excerpt":{"rendered":"
What’s the ROI for your favorite online marketing medium? My favorite is e-mail marketing. According to “Taking Names,” a special report from Direct magazine, in 2008 e-mail generated slightly more than $45 in revenues for every dollar spent on e-mail marketing. I believe this number, because I know myself how to measure revenues from e-mail […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-484","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}