You always read the old rule ?use serif type which is easier to read than sans serif.?<\/p>\n
That may be true in print but it?s not online.<\/p>\n
Reason: the lower resolution of the screen vs. print renders serif imperfectly, making it less attractive and more difficult than sans serif to read.<\/p>\n
With that in mind, here are the best fonts for online marketing:<\/p>\n
>> For e-mail marketing messages, use either 12-point Arial or Verdana.<\/p>\n
>> Do not use Times Roman for web pages ? it?s a serif type and difficult to read online.<\/p>\n
>> Recommended typefaces for web sites include Helvetica, Arial, Verdana, and other popular san serif fonts.<\/p>\n
>> If your web pages are too light to read on screen or when printed, use a boldface font like Helvetica Bold Condensed.<\/p>\n
>> The most common error in web page design is using too small a type size. Use at least 12-point type. Even 16-point won?t look awkward, and larger is easier to read than smaller.<\/p>\n
>> For web page headlines, use Arial Bold in 2 or more point sizes larger than the body copy.<\/p>\n
Do you have other fonts you like better? Or disagree with any of the above?<\/p>\n","protected":false},"excerpt":{"rendered":"
You always read the old rule ?use serif type which is easier to read than sans serif.? That may be true in print but it?s not online. Reason: the lower resolution of the screen vs. print renders serif imperfectly, making it less attractive and more difficult than sans serif to read. With that in mind, […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-516","post","type-post","status-publish","format-standard","hentry","category-online-marketing"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=516"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/516\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}