I have been giving presentations for decades, and most of my seminar attendees say I’m pretty good at it.<\/p>\n
In all that time I’ve had only a couple that were so-so, and only one that was an absolute bomb: a webinar I gave only a few weeks ago.<\/p>\n
In this instance, I made the apparent error of showing some offline marketing in a webinar about online marketing.<\/p>\n
I was making the point that most of what worked in offline direct response (DR) works spectacularly well online.<\/p>\n
But today’s new breed of young marketers don’t believe that.<\/p>\n
Several audience members were offended that I showed them direct mail letters in an online marketing presentation, and said it indicated I was old fashioned and out of date.<\/p>\n
So if you give seminars or webinars, my advice is as follows: If you are talking about online marketing, show nothing from the offline world, as relevant and powerful as it may be. <\/p>\n
Telling the audience that it’s relevant doesn’t work. They are wearing blinders that won’t come off.<\/p>\n
The webinar sponsor said I was lazy because I had obviously repurposed slides from another talk.<\/p>\n
DUH!<\/p>\n
Those slides are treasures — perfect examples of important principles. Why on Earth would I not use them?<\/p>\n
Now I know why: my audience cannot make the mental leap to transfer great ideas from one medium or industry to another medium or industry.<\/p>\n
And speaker beware: yours probably can’t either.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have been giving presentations for decades, and most of my seminar attendees say I’m pretty good at it. In all that time I’ve had only a couple that were so-so, and only one that was an absolute bomb: a webinar I gave only a few weeks ago. In this instance, I made the apparent […]<\/p>\n","protected":false},"author":1848,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-520","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/users\/1848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/comments?post=520"}],"version-history":[{"count":0,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/posts\/520\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/media?parent=520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/categories?post=520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bly.com\/blog\/wp-json\/wp\/v2\/tags?post=520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}